Ethan Marcotte's A Book apart : brief books for people who make websites PDF
By Ethan Marcotte
From cellular browsers to netbooks and drugs, clients are vacationing your websites from an expanding array of units and browsers. Are your designs prepared? find out how to imagine past the machine and craft appealing designs that count on and reply to your clients' wishes. Ethan Marcotte will discover CSS options and layout rules, together with fluid grids, versatile pictures, and media queries, demonstrating how one can bring a high quality adventure for your clients irrespective of how huge (or small) their exhibit.
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Extra resources for A Book apart : brief books for people who make websites
A mysterious lever sits between the “add to cart” button and the main product image. ” It’s odd and surprising to see anything on a web page telling us not to interact with it. Only the most disciplined shoppers can resist such temptation. 2). A simple “product description” link would have helped users discover this detailed information they may have otherwise missed, but the mysterious lever with its reverse psychology gets more people to read the description, and, according to Photojojo founder Amit Gupta, actually improves their conversion rates.
This is a handy tool that interface designers can use to direct attention and shape user behavior. We know that people using websites and applications navigate and process content quickly and that their attention is limited. Introducing surprise into an interface can break a behavior pattern and force the brain to reassess the situation. Surprise is always followed by a proportional emotional response. After the brain detects a surprising contrast, it has to figure out how to respond quickly. ” Interface designers love creating this sort of response in users because, if done well, surprise that triggers the right gut reaction bypasses cerebral judgements that might prevent users from clicking, signing up for a service, or buying.
The dark panels at the top resemble Kool Moe Dee-inspired sunglasses propped above a slight triangle nose and a broad mouth. If you must track your weight, a cyborg Kool Moe Dee is a good partner in crime. Unlike other iPhone apps, the interfaces seem like little human robots. One robot in particular inspired Tapbots app designer Mark Jardine to design personality into the user interface: The whole UI concept was really inspired by the movie, WALL•E. Our concept for the first two apps was to design them as if they were physical robots.